PPC marketing is a paid advertising approach. where advertisers are charged only when users click on the advertisements. Hence, the name “pay-per-click.”It is used for brand building, product promotion, and quick lead generation. If done correctly, Pay-per-click gives your campaign a quick boost and high ROI with focused traffic on your website. While Google PPC is commonly associated with PPC advertising, the scope of pay-per-click extends beyond Google’s search engine results pages.
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