Emma started by researching why links matter. She learned that backlinks—links from other websites to hers—acted as votes of confidence for her site’s authority. The more relevant, high-quality links she earned, the better her chances of ranking higher on Google.
“Okay,” she thought, “but how do I earn these links?”
It was a crisp morning in Los Angeles when Emma, the marketing lead for a growing e-commerce business, realized her website traffic was stagnating. Despite offering top-tier products, her site wasn’t ranking well on Google. She muttered to herself, “I need to up my SEO game.” Emma had heard of terms like organic SEO, SEO near me, and even enterprise SEO, but the concept of link building felt like an enigma.
Determined to crack the code, Emma sat down with her laptop.....
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