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Business Intelligence for Marketing: Unlocking the Benefits


1 years ago

Source: Business Intelligence for Marketing: Unlocking the Benefits

In the ever-evolving world of business, the ability to make informed decisions has become increasingly crucial. This is where business intelligence (BI) steps in, offering a powerful tool for marketers to gain a competitive edge. Business intelligence for marketing is a strategic approach that leverages data-driven insights to enhance decision-making, optimise marketing efforts, and drive sustainable growth.


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