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Business Intelligence in Marketing – Benefits, Uses, Tools, Examples, and Use Cases
Technology1 years ago
Source: Business Intelligence in Marketing – Benefits, Uses, Tools, Examples, and Use Cases
Business Intelligence in marketing involves collecting, analyzing, and interpreting data to make informed decisions. It empowers marketers with insights into customer behavior, market trends, and campaign performance. By harnessing data-driven strategies, businesses enhance targeting, optimize campaigns, and ultimately achieve more effective and efficient marketing outcomes.
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