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Customer Lifetime Value in SaaS: Importance & Growth


15 days ago

Source: Customer Lifetime Value in SaaS: Importance & Growth

In the SaaS world, Customer Lifetime Value (CLV) is more than just a metric—it's a powerful growth lever. This blog explores why CLV matters more than metrics like ARPU or churn alone, how to calculate it, and what strategies SaaS businesses can use to increase it. From upselling and retention strategies to improving customer support and training, it’s all about maximizing revenue over time.



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