If BMW, Mercedes-Benz and Audi Fall Behind in Self-Driving Tech — What Happens Next - RulerHub

Artificial Intelligence

Source: If BMW, Mercedes-Benz and Audi Fall Behind in Self-Driving Tech — What Happens Next - RulerHub

The battle to deliver dependable, mass-market autonomous driving is now a strategic front, not just a technology experiment. BMW, Mercedes-Benz and Audi are all investing in higher levels of automation, but lagging behind competitors — whether Big Tech, specialist AV firms, or better-funded automakers — would carry significant consequences across brand perception, sales, partnerships and future revenue streams.

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