Personalization Impact on B2B Sales Prospects & Email Outreach

BloggingThu Mar 23 2023

Source: Personalization Impact on B2B Sales Prospects & Email Outreach

Introducing personalized emails into your sales outreach strategy is one of the best ways to increase engagement and drive better results. Personalization has proven to be an effective tool for B2B sales professionals, with more than 70% of marketers reporting that personalized emails increase customer/prospect engagement. Personalized emails can also deliver up to 4x higher click-through rates than generic emails.

---