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PPC B2B Lead Generation Work
Business5 months ago
Source: PPC B2B Lead Generation Work
Business-to-business (B2B) Pay-per-click (PPC) advertising uses paid ad platforms such as Google Ads or LinkedIn Ads targeting other businesses instead of individual customers. Unlike the Business-to-Consumer (B2C) market which targets a broad demographic, the B2B market aims at reaching decision-makers within organizations. Especially those who have the authority to buy products or services on behalf of their companies.
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