In the digital marketing world, Meta Ads (formerly Facebook Ads) and Google Ads are two of the most powerful platforms for reaching audiences and achieving business goals. While both serve to drive traffic, leads, and sales, they operate in fundamentally different ways. Here's a breakdown of their differences to help you decide which is best for your campaign.
Platform Purpose and Audience Targeting
Meta Ads:
Runs across platforms like Facebook, Instagram, Messenger, and Audience Network.
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