Public Relations

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Forget Flashy Headlines: How Bootstrapped Startups Can Use PR to Build Real Value

Business2 months ago

Source: Forget Flashy Headlines: How Bootstrapped Startups Can Use PR to Build Real Value

Bootstrapped startups often overlook PR, assuming it’s expensive or unnecessary. In reality, PR is a powerful investment that builds trust, credibility, and long-term brand value. Unlike paid ads, earned media enhances authenticity, positioning startups as industry leaders. By leveraging a mix of traditional media, online publications, podcasts, and influencers, PR offers cost-effective visibility—amplifying reach without hefty budgets.

Public Relations Thought Leadership Business development PR strategy Brand reputation