Search engines, like Google to Bing, make it very clear which types of practices are prohibited. Using black hat SEO tactics can result in your website being penalized, resulting in lower ranking positions and, most likely, a decrease in organic traffic. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
White Hat SEO is the use of Google-approved website optimization strategies, techniques, and tactics. The main focus here is on providing users with the best search engine results.
White Hat SEO strategies prioritize providing readers with high-quality and relevant content that improves user experience over using more spammy techniques such as duplicate content that is only optimized for search engines.
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