Vidyullatha Matcha's answer to What is a good ACoS for Amazon PPC? - Quora

BusinessMon Jun 05 2023

Source: Vidyullatha Matcha's answer to What is a good ACoS for Amazon PPC? - Quora

ACoS should be evaluated in the context of your product's pricing and profit margins. If your product has higher profit margins, you may be able to tolerate a higher ACoS while still generating a net profit. Conversely, if your product has lower margins, you'll need to aim for a lower ACoS to ensure profitability.

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