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Vidyullatha Matcha's answer to What is a good ACoS for Amazon PPC? - Quora
Business2 years ago
Source: Vidyullatha Matcha's answer to What is a good ACoS for Amazon PPC? - Quora
ACoS should be evaluated in the context of your product's pricing and profit margins. If your product has higher profit margins, you may be able to tolerate a higher ACoS while still generating a net profit. Conversely, if your product has lower margins, you'll need to aim for a lower ACoS to ensure profitability.
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