Drive Sales with Bottom of the Funnel Content Marketing

Digital Marketing

Source: Drive Sales with Bottom of the Funnel Content Marketing

BOFU content or bottom-of-the-funnel content is important since it has a major impact on conversions. It is attached to an objective or goal - which is conversions or sales. To get deep knowledge that when the client shows up at this phase of the buying journey he is now intrigued to go with your image, yet needs a slight push. He is still comparing with other brands, but he is willing to invest in your brand services/products if he gets the right things.