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Your social media pages are an opportunity to share more about your business. Current and potential customers want to see if your organization is active, informative, helpful, and genuine through its online communications. By looking through your recent posts, comments, photos, and videos they make an effort to get a better sense of your business and the people behind it.
Pay-per-click, or PPC, is a type of advertising in which you pay a fee to have your website appear on the search engine result page (SERP) when someone types in specific keywords or phrases. The ads you create to direct visitors to your site will appear in the SERP
Google Ads is a Google-developed online advertising platform in which advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads in search engine results like Google Search (the Google Search Network) as well as non-search websites, mobile apps, and videos. Services are priced using a pay-per-click (PPC) model.
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