What is PPC, how it works? Pay Per Click Services and Solutions

Digital Marketing26 days ago

Source: What is PPC, how it works? Pay Per Click Services and Solutions

Pay-per-click (PPC) advertising is a results-driven marketing approach where advertisers pay only when users click their ads. It offers an immediate way to attract potential customers through platforms like Google, Bing, Facebook, and LinkedIn. PPC campaigns are based on keyword bidding, ensuring ads appear for users searching for specific products or services. This method allows precise targeting by audience demographics, location, and device, giving businesses full control over who sees their