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trade promotion execution

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The Role of Trade Promotion Management (TPM) in Retail Execution


2 years ago

Source: The Role of Trade Promotion Management (TPM) in Retail Execution

The operations carried out by Consumer Goods sales teams and ancillary functions (such as accounting and finance) to manage sales strategies and "trade spending" - the costs often associated with distribution, pricing, and promotion



Mehaique Nawaz

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Mehaique Nawaz

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