WhatsApp Business API and WhatsApp Marketing Software: The Future of Customer Engagement

Technology

Source: WhatsApp Business API and WhatsApp Marketing Software: The Future of Customer Engagement

The WhatsApp Business API is designed for medium to large businesses that need a scalable and secure way to communicate with their customers. Unlike the standard WhatsApp Business App, which suits small businesses managing individual chats, the API allows integration with CRM systems, customer support platforms, and marketing tools.