PR strategy

Merits of PR in Travel & Tourism: Bandipur Park Case Study.

Business3 months ago

Source: Merits of PR in Travel & Tourism: Bandipur Park Case Study.

Bandipur’s PR strategies highlighted its wildlife and landscapes, making it a top travel destination. Learn how effective PR can elevate any location.

Ariel’s ‘Share the Load’ Campaign- A PR Masterstroke Merging Social Impact

Other4 months ago

Source: Ariel’s ‘Share the Load’ Campaign- A PR Masterstroke Merging Social Impact

In the ever-evolving world of digital PR filled with brands vying for viewers’ attention, Ariel’s ‘Share the Load’ campaign emerges not just as an advertisement, but as a powerful story of innovation and social responsibility. Rather than merely spotlighting it as a laundry detergent, Ariel has ingeniously woven a powerful narrative that tackles a critical social issue that have long been entrenched in household dynamics: gender Inequality.

Forget Flashy Headlines: How Bootstrapped Startups Can Use PR to Build Real Value

Business5 months ago

Source: Forget Flashy Headlines: How Bootstrapped Startups Can Use PR to Build Real Value

Bootstrapped startups often overlook PR, assuming it’s expensive or unnecessary. In reality, PR is a powerful investment that builds trust, credibility, and long-term brand value. Unlike paid ads, earned media enhances authenticity, positioning startups as industry leaders. By leveraging a mix of traditional media, online publications, podcasts, and influencers, PR offers cost-effective visibility—amplifying reach without hefty budgets.