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Parul Shrma@parulshrma558lrz2d
15 Bookmarks
Strategic Social Media Divide Between B2B & B2C: Why It Matters
Business3 months ago
Source: Strategic Social Media Divide Between B2B & B2C: Why It Matters
In the corporate world today, social media affects B2B marketing and B2C marketing in different ways. Despite the similarities in both goals—engaging and growing an audience—there are times when their methods differ significantly. Understanding these distinctions will make all the difference in maximizing impact on each platform.
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Facts (and Myths) of News in the Digital Age
Other3 months ago
Source: Facts (and Myths) of News in the Digital Age
Let’s be real - news today is noisy. Between viral headlines and constant updates, it’s hard to know what to trust. In this piece, I’m sharing how the world of PR (and news) has shifted, what the pandemic taught us about truth in media, and why now, more than ever, people just want stories that feel real, honest, and human.
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Ariel’s ‘Share the Load’ Campaign- A PR Masterstroke Merging Social Impact
Other3 months ago
Source: Ariel’s ‘Share the Load’ Campaign- A PR Masterstroke Merging Social Impact
In the ever-evolving world of digital PR filled with brands vying for viewers’ attention, Ariel’s ‘Share the Load’ campaign emerges not just as an advertisement, but as a powerful story of innovation and social responsibility. Rather than merely spotlighting it as a laundry detergent, Ariel has ingeniously woven a powerful narrative that tackles a critical social issue that have long been entrenched in household dynamics: gender Inequality.
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How PR Can Combat Fake News?
Business4 months ago
Source: How PR Can Combat Fake News?
Fake news and disinformation spread quickly. Public relations (PR) is essential for preserving and defending the truth. Generating uncertainty and damaging reputations, fake news can be fueled by social media and viral content and cause industry disruption.
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Forget Flashy Headlines: How Bootstrapped Startups Can Use PR to Build Real Value
Business4 months ago
Source: Forget Flashy Headlines: How Bootstrapped Startups Can Use PR to Build Real Value
Bootstrapped startups often overlook PR, assuming it’s expensive or unnecessary. In reality, PR is a powerful investment that builds trust, credibility, and long-term brand value. Unlike paid ads, earned media enhances authenticity, positioning startups as industry leaders. By leveraging a mix of traditional media, online publications, podcasts, and influencers, PR offers cost-effective visibility—amplifying reach without hefty budgets.
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