As an Amazon seller, you know that optimizing your advertising is crucial to boosting sales and profits. But with so many metrics to track, it can be challenging to interpret the data and determine the right strategies. In this article, you’ll learn how to leverage two key performance indicators — ACoS and RoAS — to gain actionable insights.
ACoS should be evaluated in the context of your product's pricing and profit margins. If your product has higher profit margins, you may be able to tolerate a higher ACoS while still generating a net profit. Conversely, if your product has lower margins, you'll need to aim for a lower ACoS to ensure profitability.
Getting to know the PPC costs and spends before you start your PPC ads is the best you could. Spike up your Amazon business and make money with the Amazon ACoS calculator. Know your profits, FBA fees, and the exact profits with the Amazon PPC tool.
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