Amazon is a vast marketplace with millions of products. By running PPC campaigns, your products can appear at the top of search results, gaining more visibility among potential buyers.
ACoS should be evaluated in the context of your product's pricing and profit margins. If your product has higher profit margins, you may be able to tolerate a higher ACoS while still generating a net profit. Conversely, if your product has lower margins, you'll need to aim for a lower ACoS to ensure profitability.
When it comes to finding a good Amazon PPC management agency, it depends on the seller's specific needs and goals. Some popular options for Amazon PPC management agencies include AellerApp, Sellics, Teikametrics, and Jungle Scout. These companies offer various services, from automated bidding algorithms to customized campaign strategies and reporting tools.
In the ever-evolving retail environment advertising is now a necessity. It's not a surprise that Amazon's revenues from advertising hit the threshold of $10 billion in the year before.
You would be able to recognize that organic traffic is insufficient to attract new clients once you start selling on Amazon. Therefore, the only way to stand out is to carry out an effective PPC campaign.
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