PPC marketing is a paid advertising approach. where advertisers are charged only when users click on the advertisements. Hence, the name “pay-per-click.”It is used for brand building, product promotion, and quick lead generation. If done correctly, Pay-per-click gives your campaign a quick boost and high ROI with focused traffic on your website. While Google PPC is commonly associated with PPC advertising, the scope of pay-per-click extends beyond Google’s search engine results pages.
In the current online scenario, all of us spend most of our day scrolling and searching through social media platforms. In fact, the current business statistics say that most of the buying journeys now begin on social media platforms. However, with every passing day, the trends and algorithms change resulting in varied marketing and strategising demand. Under this scenario, it is not rare to see your organic reach and results taking a hit. The competition is fierce! Thus, in this dynamic landsca
The world is online and youth is on social media. Believe it or not, Genz and even millennials spend most of their days on Facebook, Instagram, YouTube and X (formerly Twitter). Many use it to find products, services and reviews too. In such times, it is very important to have a relevant social media presence. Vibrant believes that the true power of social media marketing comes from its three incomparable features: connection, interaction, and customer data. And, we know how to utilize it well
Many might think that e-mail marketing has become an old way. However surprisingly, when done correctly, it can help you build a relationship with your audience while also driving traffic to your website. It forces the user to take some kind of action. How? An email will sit in the inbox until it’s read, deleted, or archived. As a result, better responses and better conversions. It can even help you segment your emails and target users by demographic so you reach your potential customers only.
Your social media pages are an opportunity to share more about your business. Current and potential customers want to see if your organization is active, informative, helpful, and genuine through its online communications. By looking through your recent posts, comments, photos, and videos they make an effort to get a better sense of your business and the people behind it.
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